FOR IMMEDIATE RELEASE:

Neroli Salon & Spa:  Success by Differentiation

Milwaukee, WI, September 17, 2007 – Could differentiation be the primary component that contributed to 14 years of ongoing success that began as Milwaukee’s first day spa?

From editorial mentions in local and national publications, global awards to providing its guests with exceptional offerings and accommodations, Neroli continues its legacy as one of southeastern Wisconsin’s premiere salon and spas. 

Neroli’s philosophy is elemental; develop the guest relationship, provide value and differentiation by rewarding the guest with services and amenities that they feel privileged to accept.  According to Susan Haise, President and CEO of Neroli Salon & Spa, “A guest that feels appreciated is more likely to contribute additional growth to our salon & spa by increasing their frequency of visits and referring additional guests based on their personal experiences.” Currently, referrals account for approximately 80% of Neroli’s guest base.

Neroli Salon & Spa’s growth accounts for approximately 3,000 guests per week at their 3 Milwaukee salon & spa locations.  “Growth from both a guest base and revenue perspective is  directly associated to what we offer in terms of amenities and conveniences that differ from our competitors,” states Haise.

What can Neroli guests come to expect?  Why does Neroli execute these strategies?

• Reserving appointments online 24/7 at nerolispa.com
  Purpose: To make reserving appointments more convenient for guests and alleviate the call volume that the Call Center receives

• Neroli Rewards Points program where guests are able to earn points redeemable for products and services
  Purpose: To encourage guests to pre-book their reservation in person and online or to refer additional guests for which reward points are issued
  
  
• Special Events, including Girls Night Out, an event held monthly for women who can privately partake in a series of mini-spa treatments with their girlfriends
  Purpose: To cross sell services, introduce new guests  and provoke conversation     about Neroli services

• Bridal Concierge Services
  Purpose: To accommodate the needs of our bridal guests, including on-location hair and makeup services, making Neroli a “one-stop” for all bridal requests

• Guest Consumer Events by Aveda Global Educators (Rudy Miles, Mark Zollicoffer, etc.)
  Purpose: To educate guests on global trends and increase their perceived value as   our guest

• Trip Giveaways to exotic global Spa Destinations
  Purpose: To increase frequency of guest visits and service/product revenue

• $10,000 in Charitable Donations to Philanthropic Organizations annually
  Purpose:  To increase brand recognition and guest base by prompting in-store visits from event donation items and to give back to the community for their ongoing support

• Open 7 Days a Week
  Purpose: To accommodate any lifestyle

Neroli’s philosophy and success has not gone unnoticed. Recently the Milwaukee Metropolitan Association of Commerce named Neroli Salon & Spa a “Future 50” Company for the third consecutive year. Milwaukee's Future 50 Program recognizes privately owned companies in the seven county region that have been in business for at least three years and have shown significant revenue and employment growth.  Other accolades include three-time award recipient for “Best Salon & Spa” by Shepherd Express and “Best Places to Work” by Milwaukee Magazine.

Neroli Salon and Spa operates full-service salons & spas located in Southeastern Wisconsin, offering a wide-range of customized services that always embody excellence and are complimentary to any lifestyle, 7 days a week.

Visit nerolispa.com for additional information on guest amenities or their menu of services.